Chinatown Market officially changes its name to MARKET.

Chinatown Market has officially changed its name to MARKET. As announced on their social media post on march 29, 2021, the reason for changing the name: 

" The Asian American community is rightfully demanding all of us think and act more honestly. We should have done this sooner but it is never too late to do the right thing. today we are announcing hat we are changing our name. We are working with our partners and retailers to donate the proceeds from existing products and work to fund non-profits working with the AAPI community. 

Our name was inspired by the shops, people, and vibrance of Canal Street and Chinatown in New York but i's not our name to use. We did not do enough to consider what this name would mean to the communities in Chinatowns across the world and we need to take ownership of this mistake. It's time to do the right thing and we are committed to being part of the change.  

We would like to thank all of the leaders who are helping us get this right. We want to make this change in partnership with the community to create as much impact as possible. We want to shout out @toda and @bennyluo and NextShark who have given us so much of their time and guidance. 

This is just the beginning. As a brand, we've always moved through action in any platform we occupy, with the goal of connecting with our communities. To keep doing that, we must no longer be called Chinatown Market. We will be announcing our new name in the coming months. 

We are deeply saddened and horrified by the increase in racist attacks and violence on the AAPI community. We encourage everyone in our community to be a part of this change with us. The hate, racism, and violence directed at the Asian community has to be stopped. "

Find our new arrivals & sale items by MARKET here.

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