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Welcome Lack of Guidance!

Welcome Lack of Guidance!

We would like to introduce you to our newest brand: Lack of Guidance!
Lack of Guidance will be available from SS22 in our GRAIL store and online webshop.

Lack of Guidance was founded in Amsterdam by Rens van Strien and Akaar Amin.
Started in 2016 with a number of T-shirts and from 2018 the first complete collection called “Zero Guidance”.

Lack of Guidance is a clothing brand that takes inspiration from the football world.
In this way they create the perfect combination between football and fashion.
Lack of Guidance is also seen as the "football club" without a football club.

Lack of Guidance is known for its graphic tees and wool suits. Below you will find the campaign film from 2018.

As can be seen, Lack of Guidance works with varying branded graphics and frock coats (and much more).
In addition to these products, you will also find real sportswear such as sports jackets & sports socks.
You will find the origin of the brand everywhere in their collection.

With manufacturers in Portugal, Lack of Guidance ensures high quality and materials.
They use high-quality cotton, unique materials, and many more innovations in their collections.

5 years after the start of Lack of Guidance, the first flagship store has also opened in Amsterdam! You can visit this iconic store at Oudekerksplein 22 in Amsterdam (The Netherlands).

You can find Lack of Guidance from SS22 on our store shelves.



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