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The New Originals is a collective from Amsterdam and consist out of close friends with different talents. The name The New Originals stands for the kind of group they are. Young, original and always busy creating new fresh stuff. Whether it is their talent for blurring boundaries and basking in diversity or creating performance clothing for creatives, the whole concept of The New Originals evolves around thinking outside of the box urging and inspiring young creatives to do the same.
Always visible in every item from The New Originals is their “9 dots” logo, which refers to an old puzzle and has a direct link to the statement of the brand: “Think outside the box”. The New Originals strive to see things in a new perspective so as to always continue developing. After being friends for years, the founders of The New Originals, Sumibu and Bonnesuits joined forces when they saw an opportunity to start a store “Zeedijk 60” The store not only carries the three brands of the founders, but in-house merchandise and carefully selected independent artists and designers.
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