An Italian brand, with a Finnish name and a Norwegian flag as the logo. From the very beginning Napapijri thrived on 'cross-border' behavior: challenging labels, excellent boxes, the unexpected journey to nature and creativity.
Napapijri was born in 1987 in the shadow of Europe's highest mountain, Mont Blanc. An Italian manufacturer of travel bags gave new meaning to outdoor clothing by combining innovative materials and attention to style. He was inspired by the sophistication of grand expeditions in the last century and the brave explorers who made unique journeys of their lives.