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PLEASURES is an exclusive brand platform started in Los Angeles during the Summer of 2015 by Alex James and Vlad Elkin. Pleasures takes a different approach to streetwear it takes inspiration from the punk world that founder Alex James grew up in. It made a big reputation with their loud, edgy artwork and celebrities like The Weeknd, Miguel, Kim Jones (former Louis Vuitton men’s artistic director), and Playboy Carti are only a few names that have picked up the brand.Their focus on music sub cultures, early internet, sexual freedom, and positive reinforcement have lead the brand to a global cult status.


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